Primo Botánica's mission is to make chocolate that provides reparation to the land we inhabit. We believe that empowering people to own their own land + means of production is integral to the repair of other problems such as violence and climate change. In the craft chocolate world there is a tendency to jump around from origin to origin without truly devoting efforts into improving any one community. This is why we have chosen to focus on North, Central + South American origins to source from. Since both Jay and Oliver speak Spanish and are familiar with these regions, this narrowing of our sourcing parameters makes it easier to develop strong and healing bonds with our growers/fermentation experts. We also regularly donate a percentage of our profits to local social justice organizations and re-matriation projects in North + South America to increase the potency of our mission.
We see chocolate as not only a sacred superfood but also as a delivery system for potent herbs, fungi and spices. Every one of ingredients is 100% plant based grown on farms that value biodiversity and don't spray any pesky herbicides or pesticides. Our bars and flavors are influenced by the indigenous plants, biomes and cultures of North, Central and South America. Our products are also 100% plant based. We are not focused on making "vegan alternatives" to mainstream chocolate, but rather really focusing on the awesome nutrition and complex flavors of the plants we work with.