Primo Botánica's mission is to make chocolate that provides reparation to the land we inhabit. We believe that empowering people to own their own land + means of production is integral to the repair of other problems such as violence and climate change. In the craft chocolate world there is a tendency to jump around from origin to origin without truly devoting efforts into improving any one community. In 2020, we are beginning to build a long term partnership with farmers at the RAYEN farmer's cooperative in Tapachula, Mexico. After traveling to many different cacao growing regions throughout Central + South America, the Rayen cooperative really stood out for us. The Rayen cooperative is unique in that the farmers who grow the cacao not only own their own land but also own the fermentation facility in which the cacao is fermented and dried. Complete ownership means when we buy beans, after the cost of importation, that money goes directly to paying the producers rather than various brokers and middlemen. We also regularly donate a percentage of our profits to local social justice organizations and rematriation projects in North + South America increase the potency of our mission.
We see chocolate as not only a sacred superfood but also as a delivery system for potent herbs, fungi and spices. Every one of ingredients is 100% plant based grown on farms that value biodiversity and don't spray any pesky herbicides or pesticides. Our bars and flavors are influenced by the indigenous plants, biomes and cultures of North, Central and South America. Our products are also 100% plant based. We are not focused on making "vegan alternatives" to mainstream chocolate, but rather really focusing on the awesome nutrition and complex flavors of the plants we work with.